Whether you’re just getting started in the financial services industry or want to grow your existing business during the course of 2015, it’s important to stay on top of the trends that are shaping this industry. By being aware of what’s happening around you, it becomes much easier to put yourself in the best position for this year and beyond.
Since there are quite a few communications trends that are changing the landscape of the financial services industry, we want to focus on the five that are most important for you to know about:
Although the financial industry has to deal with regulations that aren’t present in other industries, that doesn’t mean this industry shies away from technology. On the contrary, savvy financial services professionals and firms understand that technology is one of the most powerful ways to connect with potential customers and ultimately establish a significant competitive advantage.
Since technology is constantly changing, it can be a bit of a challenge to stay on top of what’s happening. However, because the rewards for understanding new technology and how to properly harness it are quite significant, this is something that individuals and firms should both prioritize.
To help with this task, we’ve put together a list of four key areas where new technology trends are having a direct impact on the financial industry:
It shouldn’t come as a surprise that men and women approach financial planning differently. While the specific reasons range from practical considerations to expectations created by cultural gender roles, the important thing is for financial planners to take this fact to heart. Since more women than ever before are actively seeking professional financial guidance, this represents a major opportunity for individual advisors and financial firms that take the time to understand and serve the specific needs of women.
Because providing the best level of service starts with truly understanding the issues that impact women, let’s take a look at some of the key financial planning issues women face:
Although it’s true that financial planners who have only been in the industry for five years are still getting their feet wet, these individuals do have a unique perspective to offer to older financial professionals. Not only did younger planners enter the industry at a very challenging time, but they have a better understanding of what their generational peers want from a financial services advisor. Even though it’s easy to dismiss their thoughts as naive, the sharpest financial planners know that it’s always worth looking at things from different angles.
Since younger planners do have unique opinions and insights to share, we thought it would be useful to cull a list of several ideas that have been shared by voices from the latest generation of planners: